Can you quantify the rheological difference between your competitor’s products and your own?   Rheology For Competitive Advantage introduces the rheometer user to some valuable rheological profiling, benchmarking and modelling approaches that can be performed with results from simple viscometers or advanced rheometers alike.

The one-day intensive course includes:

• What is a "good" rheology? What flow behaviour will give your product a competitive edge in the marketplace?
• Rheological models: A solid foundation in choosing and using the range of rheological models available in your rheometer's software, eg: Cross, Herschel-Bulkley, Bingham, Casson, Carreau etc.
• Benchmarking, profiling and competitor comparison approaches: Know your competitor's rheology before they know your's.
• Using rheological "maps" to build a picture of your product

To the agenda above we can add practical work on your own products and their related issues